Dealers are not allowed to use VELUX keywords to drive traffic to landing pages that only sell or promote non-compatible products.
 

Dealers that promote and sell both VELUX products and compatible products are not allowed to use the VELUX trademark in the display url of the adtexts to drive traffic to landing pages that display other than original VELUX products.

Dealers that only promote and sell competitor products are not allowed to use the VELUX trademark in the display url at all.

VELUX and Google do not tolerate text manipulation, e.g. “VELUXblinds”, to enable the use of the VELUX trademark in adtexts. The VELUX Group registers any violation and reports to Google.

Dealers of compatible products should never communicate a discount on the compatible product as if it was a discount on the original VELUX product, e.g. “Save xx% on skylight blinds”. The VELUX product cannot be compared to a compatible blind of a competitor brand. A discount can only be communicated as a discount on the product itself.

The VELUX Group does not allow dealers of compatible products to use the VELUX trademark in the Google Shopping text, e.g. “VELUX blinds”. Instead, dealers are recommended to use a generic term like “skylight blinds”, when they want to send traffic to landing pages that display competitor products only.

Original VELUX images must not be used to promote and sell competitor products in Google Shopping.

Dealers that promote and sell compatible products must not use the VELUX trademark, e.g. “VELUX skylights”, “VELUX roof windows” or “VELUX blinds” in page titles, headlines/headings, meta descriptions, and in ALT tags in images, if the purpose is to link to pages that promote and sell competitor products.

Also, dealers must not use the VELUX trademark for link building into pages that sell or promote competitor products.

Dealers of competitor products should never communicate a discount on the compatible product as if the discount was on the original VELUX product, e.g. “Save xx% on skylight blinds”. Since the two products cannot be compared, this is not tolerated. A discount can only be communicated as a discount on the product itself.